Our Capabilities
Marketing Expertise
More important now than ever.
Marketing has been around for a long, long time.. As long as products have been exchanged for goods, services, or currency, people have been fighting to get the attention of potential buyers.
While things are far more modern now, the simplified key objective has remained the same: make your product look the best to your audience so more people will want to purchase it.
In today’s world, marketing is fast-paced and competitive. By the time your voice reaches your potential consumers, they’ve already heard the same points from your competitors. So how do you make your company and product stand out from all of the digital noise? Let us show you.
Digital Marketing
The future is digital. That’s why digital marketing has exponentially grown in popularity over the last decade. While traditional marketing methods have their place in a well-rounded marketing strategy, it’s no secret that digital media is outgrowing the print media industry.
Depending on what industry you’re in, you may find a healthy balance between SMM (social media marketing) and affiliate marketing, or perhaps a mix of PPC (pay-per-click) ads, email marketing, and traditional marketing tactics.
It all boils down to what your consumers like. Our business analysts will construct your buyer personas, allowing you to make an educated decision on which marketing channels to use.
As a full service marketing agency, we’ll be there every step of the way from strategizing to campaign management to offer our full support. Even if you don’t see the services you need here, the HKJ team loves a challenge. Let us know exactly what you need, and we’ll make a plan for you.
SEO Services
Search engine optimization (SEO) is a massive undertaking for businesses small and large. Considering there are over 200 factors that Google takes into account when ranking each and every site, it can seem like an incredibly overwhelming topic.
As search engines evolve and shift with time, new considerations need to be taken for voice search optimizations, video optimization, structured data, and more. The playing field changes every day, with Google rolling out an average of nearly 9 algorithm updates every day, amounting to over 300 per year. These numbers often look scary, but HKJ has the experience required to keep up.
Our SEO services are extensive, and account for many of the aforementioned 200+ ranking factors. We can perform full site audits to check for anything that drags you down, run a complete analysis of your inbound and outbound link profiles, help you build up a clean link profile, fix all of your technical SEO errors or add what you’re missing, and even teach you how to do it all yourself.
Optimization
Having a good website is no longer enough. You need to be the best. Improvement is never complete, and as long as you have even one competitor in your industry, you’ll need to work hard to stay on top.
Projects like keyword optimization often result in site-wide changes that require A/B testing, content optimization, and a tweaking everything until it’s perfect. Conversion rate optimization is an ongoing struggle for many business owners who don’t know where to get the right data and put it into relevant reports. After all, data is just a set of numbers until you understand what it means.
Even after you understand what the data is telling you, how do you fix the issues you’ve uncovered? How do you carry out the usability testing for each minor change to catch the inevitable errors? How do you make sure everything you’re doing won’t hurt your search rankings? Avoid the headache and let us worry about optimization. We’ll work our (data-based) magic, and you’ll end up with a perfectly optimized site and ongoing support to keep your business on top of the game.